'Halo 3' takes video game industry to new heights

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"'Halo 3' takes video game industry to new heights
MIKE SNIDER, USA TODAY

'Halo 3' launched straight into the stratosphere Tuesday. First-day sales of Microsoft's Xbox 360 space adventure totaled $170 million in the U.S. It was the most successful video game rollout in history and, the company boasted, topped the $151 million 'Spider-Man 3' made at the box office in its opening weekend in May. Though not quite a fair comparison - each game costs $60 or more, most movie tickets are $10 or less - the early sales are 'spectacular,' says Wedbush Morgan Securities analyst Michael Pachter. He estimates that 2.5 million copies were sold starting with midnight store promotions coast to coast, meaning one-fifth of all Xbox 360 owners bought a copy in the first 24 hours. 'I would guess that the number is 1 million higher in a week, and double by year end.'"


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